Best practice of the week
LUX* Belle Mare’s aerial post drew 5.9 times its usual response.
Photograph by LUX* Belle Mare, shown in the approved slides. View the original · Ask us to remove it
On 31 October 2026, LUX* Belle Mare posted an aerial photograph of its pools, palms and the Indian Ocean. The caption ran to two lines before the hashtags, with no offer or booking prompt. By 4 November, it had 557 likes and 6 comments, 5.9 times the resort’s usual likes and comments.
What did LUX* Belle Mare do?
The caption sticks to the view, with no price, booking link or list of facilities.
What did it get?
5.9×
What did other Mauritius resorts do?
4 of 5 posts omitted both an offer and a booking prompt
The sample covers 25 October to 3 November and includes Belle Mare. It contains photos, carousels and reels whose saved captions or image descriptions mention aerial, drone or bird’s-eye views.
Was it the short caption, or the picture?
On 3 November, Sofitel Mauritius L'Imperial Resort & Spa’s drone reel included a booking prompt and drew 4 times its own usual likes and comments. The evidence does not support a rule against booking prompts. Belle Mare’s post does not separate the effect of caption length from the photograph or who saw it. The saved figures do not tell us whether anyone booked.
How did we read this?
Tellz read saved Mauritius Instagram posts from 25 October to 3 November, but the sample does not cover every scenic post. Response means likes and comments compared with the same account’s median. Other Instagram handles in the sample: The Oberoi, Mauritius (theoberoimauritius); SO Sofitel Mauritius (somauritius); LUX* Grand Gaube (luxgrandgaube); Sofitel Mauritius L'Imperial Resort & Spa (sofitelmauritiuslimperial).
- Source
- @luxbellemare ↗
- Posted
- 31 October 2026
- Counted
- 4 November 2026
- The usual
- 95 likes and comments; median across 11 comparison posts from LUX* Belle Mare.
Tellz keeps each competitor post with its caption and numbers, so your team can read what it said and see whether it beat its own average.
