Best practice of the week
Kandima led with two names. The post drew 10.7 times its usual response.
Kandima’s artwork on slide 2, credited. View the original · Ask us to remove it
On 30 October 2026, Kandima Maldives announced that footballers Lucy Bronze and Ona Batlle will spend 26 December to 1 January on the island. The Instagram post opens with “Guess who’s spending the festive season in paradise” and names them in its second line. It drew 1,477 likes and 22 comments, 10.7 times the 140 a Kandima post usually gets.
What did Kandima do?
Most of the festive posts we read open on the season itself. Kandima names the two global football stars before it mentions the football sessions for families.
What did it get?
10.7×
What did other Maldives resorts do?
3 of 17 festive posts opened with a named guest
That count covers 12 Maldives resorts from 25 October to 3 November. The other 14 named no guest up front.
Was it the opening, or the football?
Kandima named tennis player Dustin Brown in the first line of its 25 October post, which drew 102 likes and comments. On 29 October its Women’s Football Day post, shared with a football freestyler’s account, drew 10.5 times its usual with no name in its first line. Football may have pulled as much as the word order. One week can’t settle it, so we’ll keep counting.
How did we read this?
Tellz reads 42 Maldives resorts every night: their posts, stories, ads and offers, each kept with its date and source. A post is measured against that account’s own usual, so a small resort and a large one are read the same way.
- Source
- @kandima_maldives ↗
- Posted
- 30 October 2026
- Counted
- 4 November 2026
- The usual
- Median likes and comments of 11 other Kandima posts
Tellz marks every competitor post that beats its own average, so a marketing team sees what’s working around it without checking every feed by hand.
